Launching a new product? You could write a long post about it… or you could show people what it does in a way they’ll actually remember. Videos make that easy.

People scroll fast. If you want them to stop and pay attention, you need something that stands out. A video grabs attention right away. A short clip can introduce your product, show how it works, and get people curious enough to click. About 83% of consumers want to see more video content from brands they support. If you’re not using video, you might be missing out on half your audience.

Video also makes things clearer. Instead of explaining how your product works in a long paragraph, you can show it in a few seconds. And once people see it in action, they’re more likely to trust it—and buy it. In the most recent study, it is found that 87% of people say that a brand’s video convinced them to make a purchase.

The best part? You don’t need fancy equipment or a huge team. With the right tools and a simple plan, you can create launch videos that tell your story and drive sales.

In this guide, we’ll break down why video should be part of your product launch and how to get started using Voomly to make it happen.

You’ve probably noticed how videos are everywhere—from social feeds to product pages. And there’s a reason for that. Videos make information easier to digest. They also help people remember what they’ve seen. According to a study, viewers retain 95% of a message when people watch it in a video, compared to just 10% when reading text.

So when you're introducing a new product, why make people work for it? A video shows the key features, answers common questions, and gives people a clear picture—fast.

People scroll fast, but videos make them pause. A bright thumbnail, a quick demo, or an eye-catching animation is usually enough to stop someone mid-scroll. Social media posts with videos get 48% more views than those without.

If your product does something cool, showing it in action is always better than describing it. A video can demo how your product works in real-time—no guessing. In fact, 73% of people say they’re more likely to buy a product after watching a video about it.

Seeing is believing. When potential customers can see your product in use, it builds confidence. No one wants to be the first to try something totally unknown. A simple how-to or customer testimonial video can go a long way in easing concerns. According to a study, 64% of consumers said video testimonials made them feel more confident in a purchase decision.

You can use your video everywhere: on your website, in emails, across social media, or even in ads. One well-made video can do the work of multiple assets. And with platforms like YouTube and LinkedIn reporting steady increases in video consumption, there’s never been a better time to use video to reach more people.

Now that you know why videos are a smart move, it’s time to map things out. Random videos won’t cut it. You need a clear plan that ties your video content to your product launch goals.

Ask yourself: What do I want this video to do?

Are you trying to:

Each goal calls for a different kind of video. A teaser builds hype. A demo shows off features. A customer testimonial builds trust.

Be specific. "I want to get 500 sign-ups for the waitlist" is clearer than "I want people to be excited."

Who are you talking to? Knowing your target audience makes it easier to create videos that hit home.

For example:

Research helps. According to a report, 86% of marketers say audience research improved their video engagement rates.

One video won’t do it all. A solid product launch usually needs a mix.

Here’s a simple breakdown:

Not sure what to prioritize? Look at where your audience hangs out. Social media posts do well with teasers, while a demo works great on your website or email campaign.

Don’t wing it. Write it down.

A script keeps things clear and helps you stay on point. Use simple language. Get to the point fast. People tune out if you take too long to explain.

Structure matters:

What do you want viewers to do after watching? Make the next step obvious.

Some ideas:

CTAs aren’t just about telling people what to do. They guide your viewers through the next step of your launch.

Your video needs a home. And it needs to be reliable. That’s where Voomly helps.

Voomly lets you:

We’ll cover those in more detail later, but it’s good to think about hosting early in the planning phase.

You’ve got your plan. Now it’s time to roll up your sleeves and create videos that grab attention and drive action.

The good news? You don’t need a big production team or fancy equipment to make it work. Let’s break it down.

People are busy. You have about 8 seconds to grab their attention. If your video drags on, they’re gone.

Here’s a simple guide:

Don’t cram everything into one video. Stick to one message per video. If you try to say everything, people remember nothing.

People want to see how your product works, not just hear about it.

​Record screen captures. Show the product in action. Demonstrate a real use case. According to a recent study 99% of people say they’ve watched a video to better understand a product or service.

Use captions for key points, and highlight features visually with close-ups, animations, or annotations. If you’re on camera, keep your energy up—enthusiasm is contagious.

Bad audio kills good video. Invest in a decent microphone. Viewers will forgive less-than-perfect visuals, but they’ll click away fast if the sound quality is poor.

Pro tip: Record in a quiet room. Use background music sparingly. You want your message to be clear.

85% of videos on social media are watched without sound. Captions make sure your message still gets across.

Plus, captions help with accessibility. You can easily add subtitles with Voomly. You can even upload a script or type them in manually during the editing process.

Your CTA should stand out. Don’t bury it at the end where people might miss it.

Try:

With Voomly, you can add these actions right inside the video player—no need for extra tools.

Your video player should feel like part of your brand. Voomly lets you:

This might seem small, but consistency builds trust. A study by Lucidpress found that consistent brand presentation increases revenue by 23%.

Don’t assume your first video is perfect. Try different lengths, styles, or CTAs.

A/B testing helps you figure out what works. Voomly’s analytics show:

Use this data to tweak your videos and improve results.

Once your videos are ready, it’s time to put them to work. A single video can build awareness, but a video funnel guides your audience from curious to customer. That’s where Voomly’s funnel system makes things simple.

Think of your funnel as a choose-your-own-adventure—but with less guessing and more results.

Before you build anything, plan the flow. What happens after someone watches your teaser? Do they get an explainer video? A demo? A case study?

Here’s a simple funnel example:

Each video should lead to the next logical step.

Once your videos are uploaded and ready, it’s time to build your funnel inside Voomly.

​ Here’s how to set it up:

To add videos:

Voomly isn’t just about watching videos. It’s about getting people to do something.

You can:

For example:

Your funnel’s no good if you’re guessing what’s working. Voomly’s analytics show you:

Data like this helps you make informed decisions. No hunches needed.

Too many choices can overwhelm people. Keep your funnel focused on a single path, with clear steps. If you give viewers three or four buttons at once, they’ll often pick none.

The easier you make it for people to take action, the better your results.

Like your videos, your funnel should evolve based on data. Maybe people are dropping off after your second video. Time to shorten it, or move the CTA sooner.

​According to HubSpot’s 2024 report, companies that A/B test their funnels see conversion rates improve by up to 49%.

No one wants to feel like just another email on a list. Personalization can make your product launch videos feel like they’re speaking directly to each viewer. And Voomly gives you simple tools to pull that off.

​People are 80% more likely to buy from a brand that offers personalized experiences. So why not use that to your advantage?

First impressions matter. With Voomly, you can:

A clean, branded player makes your videos look polished. It also helps people recognize they’re in the right place.

One-size-fits-all doesn’t work anymore. Voomly makes it easy to build video funnels that speak to different groups.

You can use menus inside your videos to let people pick their path. Or create different funnels for each segment.

With Voomly’s interactive buttons, you’re not stuck waiting until the end of the video to make a move.

These interactive elements make your viewers feel more involved—and they’re more likely to stick around.

The more you know about your viewers, the more you can personalize their experience.

​ Voomly’s analytics show you:

Based on that data, you can adjust your messaging, send tailored follow-ups, or even create retargeting campaigns.

For instance, if someone watches 90% of your explainer video but doesn’t click the CTA, you can follow up with a personalized offer via email.

Personalization doesn’t mean complicated. Start with the basics:

According to McKinsey’s latest research, 71% of consumers expect companies to deliver personalized interactions—and 76% get frustrated when it doesn’t happen.

You’ve got their attention—now what? The next step is turning that interest into action. Calls-to-action (CTAs) are where things get real. If you skip this part, you’re basically throwing a party without handing out directions to the snack table.

CTAs help guide viewers toward the action you want them to take. Whether that’s signing up for early access, downloading a resource, or making a purchase, you need to make it easy and obvious.

A video without a clear CTA is like an email with no subject line. People won’t know what to do next.

According to HubSpot, videos that include CTAs see a 380% increase in clicks compared to those that don’t.

CTAs aren’t just about selling. They help you:

Voomly makes it simple to add action buttons directly into your videos. You can:

For example, during your product demo, you can add a “Get Early Access Now” button that links straight to your landing page.

Timing matters. Here are a few ideas:

Studies show that placing CTAs mid-video leads to higher conversion rates compared to only placing them at the end.

Nobody has time to decode your message. Be direct:

Use short phrases. Make it obvious what they’re clicking on and why.

Voomly shows you how each CTA is performing:

If you notice one CTA isn’t working, tweak it. Maybe it’s the wording. Maybe it’s the timing. Voomly’s data gives you a clear picture, so you’re not guessing.