You put effort into creating videos. You want people to watch, engage, and take action.

But after you hit publish, what happens next?

You see view counts go up. Maybe a few likes and shares. But do you actually know who is watching?

Do you know if they’re potential customers, casual viewers, or just clicking away after five seconds?

Video should do more than just entertain. It should tell you who’s interested, what they care about, and how to reach them the right way.

But if you’re not tracking that data, you’re marketing in the dark.

The good news? You don’t need complicated tools or guesswork to fix this.

You just need to connect your videos with your CRM. When done right, this can turn every video into a lead-generation and customer-tracking machine.

How does it work?

Keep reading. Let’s break it down.

If you’ve been using a CRM to track leads and manage follow-ups, you probably have a system filled with contact lists, automated emails, and customer notes.

It helps keep things organized, but does it actually show you who’s engaged?

Having names and email addresses is useful, but without knowing who’s actively interested, follow-ups can feel like a guessing game.

You send emails, hoping for a response, but some leads never reply.

You’re left wondering: “Are they really interested, or am I just reaching out blindly?”

Video changes that.

Instead of relying only on form submissions or email opens, video engagement gives you real insights.

You can see who watched your content, how long they stayed, and what they did next.

A lead who watches your full video is far more engaged than someone who drops off after a few seconds.

By integrating video with your CRM, you’re not just tracking contacts—you’re tracking real engagement.

This means you can prioritize the most interested leads, send more personalized follow-ups, and turn views into conversions faster.

Not all video views are equal. CRM tracking lets you categorize leads based on watch time, interactions, and click-through behavior. Someone who replays a tutorial is far more engaged than a casual viewer.

Instead of sending the same message to every lead, tailor your outreach based on what they actually watched. If they viewed a product demo, follow up with an exclusive discount or a consultation offer.

Video analytics help support teams see which help videos customers watch before submitting a ticket. If multiple users watch the same troubleshooting video, that’s a sign you need to refine your FAQ or product documentation.

If many viewers stop watching at the same point, that signals a potential issue—maybe the content isn’t clear, or the call-to-action isn’t compelling enough. CRM-integrated video analytics help you adjust and improve messaging.

CRM data helps identify which videos drive the most conversions. If product demo videos outperform text-based pages, you can adjust your marketing to focus more on video-driven sales.

Not every viewer takes action immediately, but that doesn’t mean they’re not interested. CRM-linked video data allows you to retarget warm leads who engaged with your content but didn’t convert.

Video isn’t just for lead generation. CRM integration helps track customer engagement beyond the sale, so you can send relevant content—like tutorials, updates, or exclusive offers—to keep customers engaged.

No more guessing if video is worth the investment. CRM analytics show exactly how video influences sales, conversions, and customer behavior, helping you refine your strategy for better results.

With video, you’re not just collecting names and emails—you’re gathering real insights into what your audience cares about.
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​Next, let’s explore how Voomly’s interactive features take video engagement even further. 🚀

If you’re a Voomly user, then you already know how important engagement is in video hosting. You don’t just want people to watch—you want them to interact, react, and stay engaged.

Are they sticking around or dropping off?

Which parts are getting rewatched?

Are they clicking on anything, filling out forms, or just passively watching?

Without interactive elements, none of this data would exist.

Voomly doesn’t just give you one or two ways to keep viewers engaged. It gives you nine powerful tools to make your videos interactive and action-driven.

What are these features, and how do they work? Let’s go through each one.

With these nine tools, your videos become more than just content—they become experiences. Instead of just hoping viewers stay engaged, you guide them, collect data, and create meaningful interactions.

​👉 Next, let’s see how Voomly works with top CRM tools to turn video engagement into real action.

Alright, so we now know how to make your videos interactive and engaging. This time, let’s talk about what happens next.

When you’re into video marketing, email marketing, or sales automation, you’re probably not using just one tool—you’re using several to capture leads, send emails, track engagement, and close deals.

And chances are, you already have a go-to tool for managing your customer data. Maybe it’s Mailchimp for email marketing, ActiveCampaign for automation, or Zoho CRM for sales tracking.

Now, if you’re already using a CRM, you don’t want leads scattered across different platforms. You want all your video-generated leads to flow right into your existing system so you can follow up, nurture, and convert them effortlessly.

That’s exactly what Voomly ensures.

Voomly connects with several popular CRM and email marketing tools, making sure that every lead you collect from your videos goes straight to where you need it.

But if you’re new to digital marketing and not quite sure how these tools work, or how they differ from each other, let me break it down for you.

Let’s start with Mailchimp, one of the most popular email marketing tools out there. If you’ve ever signed up for a newsletter, downloaded a freebie, or received a marketing email, there’s a good chance Mailchimp was behind it.

Mailchimp helps businesses store contacts, send automated email sequences, and segment audiences based on behavior.
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​When someone watches your Voomly video and enters their email through Turnstile, instead of manually copying that lead into Mailchimp, Voomly automatically adds it to your audience list.

From there, you can:

No manual work—just seamless lead capture and automated follow-ups.

If you’re into behavior-based automation, ActiveCampaign is your best friend. Unlike basic email marketing tools, ActiveCampaign tracks what leads do and automates responses accordingly.

For example, when someone watches 80% of your demo video, instead of waiting and hoping they take the next step, ActiveCampaign can:

With Voomly’s integration, every video engagement action feeds directly into ActiveCampaign, so your leads get timely, personalized follow-ups.

For e-commerce brands, Klaviyo is a powerhouse. This tool seamlessly integrates with Shopify and WooCommerce, making it easy to send:

With Voomly, you can sync leads from your videos directly to Klaviyo, so you can retarget people who watched a product demo but didn’t buy yet.

It’s like having a smart salesperson working in the background, automatically following up on interested buyers.

If you host webinars, sell online courses, or run marketing funnels, GetResponse is a great fit.

Let’s say you create a video teaser for an upcoming webinar and add Turnstile to collect emails before they watch the full video.
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​With Voomly + GetResponse, you can:

It’s an all-in-one system for nurturing leads and keeping your audience engaged.

Unlike email marketing tools, Zoho CRM is built for tracking sales pipelines and customer interactions.

If your business relies on sales calls, demos, and multi-step deals, Zoho CRM helps you:

With Voomly’s integration, video engagement data gets logged inside Zoho, so sales teams can prioritize the most engaged prospects.

Maybe you’re not ready for a full CRM, and that’s okay. Sometimes, all you need is a simple way to organize and track leads manually.

With Voomly + Google Sheets, every email you collect from your videos automatically gets added to a spreadsheet, making it easy to:

It’s a lightweight, no-fuss solution for businesses that aren’t using a CRM yet but still want to track leads efficiently.

Sometimes, your business already relies on tools that aren’t directly integrated with Voomly. This is where Zapier helps bridge the gap by connecting Voomly with thousands of apps for seamless automation.

With Zapier, you can:

It gives you complete flexibility, ensuring that every lead and interaction is captured and processed efficiently, no matter what tools you’re using.

Not using a CRM yet? That’s completely fine. Not everyone starts with a full setup right away, and that’s okay. Voomly still has you covered.

You don’t need Mailchimp, ActiveCampaign, or any other marketing platform to start capturing leads. Voomly does it for you. Every email collected through Turnstile is automatically saved inside your account, ready for you whenever you need it.

So where do these leads go?

Inside Voomly, you’ll find them neatly stored in the Collected Emails section under Analytics. Here’s what you can do:

If you’re just starting out, there’s no pressure to integrate anything right away. Voomly ensures every lead is captured and easily accessible, so you can grow at your own pace.

Now that we’ve covered how Voomly connects with CRMs, the next step is setting up your integration so leads start flowing automatically.

​👉 Next, let’s walk through how to connect your CRM with Voomly.